Figure Skating on Television
Figure skating arguably has the highest visibility of any Olympic sport, consistently receiving higher television ratings and more broadcast hours than any other sport in national and Olympic television programming.
During the 2010 Olympic Winter Games in Vancouver, British Columbia, primetime coverage received a 13.4 rating, with the men's free skate receiving a 14.5 rating.
1994 Olympic Winter Games figure skating broadcasts are the highest-rated Winter Olympic television programming of all time. The ladies short program from Lillehammer, Norway, had the sixth-highest rating in television history (48.5) and was the third largest of all time for a sporting event, placing behind Super Bowl XVI and Super Bowl XVII.
U.S. Figure Skating and NBC Sports have a multi-year partnership to through the 2014 Olympic Winter Games in Sochi, Russia. The agreement ensures live primetime and afternoon coverage of the U.S. Figure Skating Championships as well as live afternoon coverage of the annual international Skate America competition for the next four years.
The partnership includes 12 hours of live and taped coverage of five Grand Prix events, including Skate America, and the Grand Prix of Figure Skating Final as well as live primetime coverage of the ladies free skate at the 2011 U.S. Figure Skating Championships, Jan. 22-30 in Greensboro, N.C. Universal Sports, available in 57 million homes, will show more than 34 hours of original programming from five Grand Prix events as well as re-broadcasts of the featured programming that appears on NBC Sports. Universal Sports will also televise the 2011 U.S. Championships and the 2011 ISU World Figure Skating Championships, which take place March 21-27 in Tokyo.
U.S. Figure Skating and MLB Advanced Media, LP (MLBAM), the interactive media and internet company of Major League Baseball, joined forces in 2007 to create icenetwork.com. The multi-year partnership assigns all of U.S. Figure Skating's interactive media rights to icenetwork.com.
Icenetwork.com was unveiled in August 2007, with news, video, athlete bios, schedules, results, shopping and much more. All news, athlete information and fan-oriented material previously found on usfigureskating.org is now on icenetwork.com, while the organizational website is dedicated to providing information for U.S. Figure Skating's members, athletes, coaches, judges and officials.
Subscribers to icenetwork.com receive unprecedented access to domestic and international events, including every phase of the 2011 U.S. qualifying season, Skate America and an assortment of professional skating shows. Fans have the opportunity to watch the novice, junior and senior competitions at the U.S. Championships in their entirety through icenetwork.com and coverage on NBC.
Whether on TV or on the web, fans can get their fill of live and on-demand figure skating action. The television and icenetwork.com video schedules, including coverage of the 2011 U.S. Figure Skating Championships, ISU Grand Prix of Figure Skating Series and Disson skating shows, can be found on icenetwork.com.