Marketing and Communications


Division Responsibilities
Serves as the external relations division of U.S. Figure Skating, including managing the following departments:
  • Online Services
  • Media Relations
  • Publications
  • Corporate Relations
  • Marketing

Corporate Relations & Marketing
Oversees all aspects of corporate relations, including the NBC/U.S. Figure Skating relationship, sponsor solicitation and fulfillment, and sponsor-related promotion and publicity. The division also coordinates U.S. Figure Skating's licensing and merchandising programs and oversees the Memorial Fund and Friends of Figure Skating.
  • Sponsor Relations
  • Event Sponsorship
  • Licensing/Merchandising
  • Television Partnership
  • Marketing/Promotional Programs
  • Fundraising

Interactive Media
The Interactive Media Department handles all aspects of the U.S. Figure Skating public website - www.usfigureskating.org - and assists with the maintenance of icenetwork.com. (The Members Only site is handled by the Membership and IT departments.) These two websites are U.S. Figure Skating's main sources of information for members (usfigureskating.org) and fans (icenetwork.com). Visitors can find the latest news on everything U.S. Figure Skating.

Media
Involves all aspects of media and public relations including development and dissemination of all information to the public via print and electronic media. This area is responsible for all media-related functions prior to and during events and covers many of the public relations-related functions of U.S. Figure Skating.
  • Event Media Operations
  • Event Coverage Publicity
  • Information/Public Relations
  • Media Guide/Bios
  • Press Releases/Press Kits
  • Athlete Appearances

Publications
Responsible for the coordination of all publications produced by U.S. Figure Skating. Primary areas of responsibility include the publication of SKATING magazine and the annual U.S. Figure Skating rulebook.
  • SKATING magazine
  • Rulebook/Directory
  • Programs
  • Brochures/Newsletters
  • Printing
  • Forms/Manuals
  • Advertising

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