Kwan To Be Featured in Kraft Foods Commercials
Photo by Michelle Wojdyla
(6/2/06) - Nine-time U.S. and five-time World champion Michelle Kwan is part of a new marketing campaign for Kraft Foods which debuts this month. Kraft is utilizing Kwan and Tony-award winning dancer and choreographer Savion Glover because of their creativity and artistry.
The campaign is designed to encourage consumers to rely on KRAFT branded products to spark mealtime inspiration. The goal is to show consumers just how easy it is to “Kraft” everyday meals into extraordinary ones.
Kwan and Glover will star in two of the campaign's three commercials.
“This campaign enables us to showcase multiple KRAFT products with a contemporary, creative approach,” said Peter Nowlan, vice president of marketing for Kraft Foods. “We want to encourage our consumers to express their ingenuity in the kitchen by giving them inspirational food ideas to develop their own creations. Michelle and Savion are known for their creativity and are ideal partners to motivate consumers to create simple, yet personalized, meals.”
Kwan is an inspired choice to grace a commercial where she taps into her creative side to invent a unique and tasty salad.
“I love salads, so I am thrilled to work with Kraft to encourage others to use their imagination and creativity in the kitchen,” said Michelle Kwan. “Like so many others, I don't always have time to create elaborate meals. So I just open my refrigerator, grab a few items, and just like that, I've created my own, personalized salad.”
The campaign is anchored by three commercials that will run nationally and regionally. KRAFT Zesty Italian Dressing inspires Kwan, as she “skates” through the kitchen making a one-of-a-kind summer salad using a medley of ingredients she finds in her refrigerator. Kwan's spot debuts June 12.